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RESOURCES

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FOR MORE INFORMATION

Great Basin College Library
McMullen Hall
1500 College Parkway
Elko, NV 89801
775-753-2222

Or visit the
Library Directory.

 

LIBRARY HOURS

Summer Library Hours

Monday - Friday:
8:00 am- 5:00 pm

Closed:
Weekends and Holidays

 

WHAT'S NEW?

What do you think of the library's new website?
Let us know by filling out our Website Survey.

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Marketing Subject Guide

Subject guides are created by Great Basin College Librarians to assist you! These guides provide helpful resources and tutorials to help you succeed in finding credible resources.

Databases

Access World News (NewsBank)

The electronic editions of record for valuable local, regional, and national U.S. newspapers in full-text content -- all in one easy-to-search database with a world map. Each provides unique coverage of local and regional news, including companies, politics, sports, industries, cultural activities, and people in the community, as well as a distinctive focus offering a variety of viewpoints on local and world issues. Paid ads are excluded.

Business Source Elite (EBSCO)

This business database provides full text for over 1,000 business publications. The rich collection of titles in Business Source Elite provides information dating back to 1985. More than 10,100 substantial company profiles from Datamonitor are also included. This database is updated on a daily basis via EBSCOhost.

Regional Business News (EBSCO)

This database provides comprehensive full text coverage for regional business publications. Regional Business News incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.

Snapshots (ProQuest)

Worldwide market data for a broad range of industries and regions. The Snapshot International Group Series of 4,600 reports is designed to provide an instant overview of a market, and the data is supplied in both graphical and tabular format for ease of interpretation and analysis. From 2001 to present.

Websites

Advertising Age

Online magazine with some free articles/news. Features "Advertising Century" that features the top ad campaigns, people, jingles, slogans and ad icons of the 20th century. Also features Advertising History Timeline

All About Marketing

Covers marketing topics.

Emergence of Advertising in America

Digital collection from Duke University. "9,000 images, with database information, relating to the early history of advertising in the United States."

KnowThis.com

Information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.

 

 

 

 

For More Information Contact

Great Basin College Library
McMullen Hall
1500 College Parkway
Elko, NV 89801
775-753-2222

Why Great Basin College

Great Basin College wants to be your choice for higher education. GBC offers associate and baccalaureate level instruction in career and technical education and academic areas. About 3,800 students are enrolled online from across the country and on campuses and centers across 86,500 square miles, two time zones, and ten of Nevada’s largest counties. We border Arizona, Oregon, Idaho, Utah, and California. We are GBC!

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