Business 101-ER1

Introduction to Business

FALL 2007

3 credits

 

Instructor

Dr. Squy G. Wallace

Phone

E-mail

Webpage

(775) 753-2171 

SQUYW@gwmail.gbcnv.edu

http://www.gbcnv.edu/library/Services/swallacebusiness.html

Office Hours

9:00 – 11:00 and 1:00 to 2:00 Monday & Wednesday

Office

McMullen 113B

Classroom

GTA  128, 11:00 a.m. to 12:15 p.m.  Tuesday & Thursday

Textbook

Contemporary Business, Eleventh Edition, Boone and Kurtz (Harcourt Publishers) and password access to the WebCampus WebTutor.

 

Course Description:

Course covers the study of Business in order to prepare the students to be informed consumers, readers of business literature, as well as to prepare the students to hold careers in the business world.

 

Student Learning Outcomes

Measurement

Students will demonstrate a basic knowledge of introductory business concepts.

Quizzes, exams, class participation

Students will identify and apply basic knowledge of business principles to analyze real world cases.

Quizzes, exams, class participation

Students will describe the environment in which business operates and discuss how business meets the challenges present to it.

Quizzes, exams, class participation

Students will use business related Web resources to report current events, career opportunities, and entrepreneurship updates to the class.

Current events/case presentation to class

 

If you have not used WebCampus in a course at GBC, here are some tips that will help you:

 

1.  Successful students submit their work well before the closing date.  Don’t wait until 11:00 PM of the day work is due to submit your assignments or take quizzes/unit tests. 

 

2.  Some Internet Service Providers terminate user connections if data is not transmitted every 10 or 15 minutes. I highly recommend students take all major exams using a computer that has a DSL connection or a computer in the Library, High Tech Center, or at one of GBC’s branch or satellite campuses.

 

3. Skipping assignments, quizzes, or tests will lower your grade and make it difficult for you to complete the course.  Check assignment dates early in the week and ensure that you meet the schedule.

 

Course Outline:

 

Introduction  

See WebCampus for Due Dates

Part I              Business in a Global Environment

 

                        1.   Business: 2006 and Beyond

 

                        2.   Business Ethics Behavior and Social Responsibility

 

                        3.   Economic Challenges Facing Global and Domestic Business

 

                        4.   Competing in Global Markets            

 

                      Unit Exam

 

 

 

Part II             Starting and Growing Your Business

 

                        5.   Options for Organizing Small and Large Businesses

 

                        6.   Starting Your Own Business: The Entrepreneurship Alternative

 

                        7.   Electronic Commerce: The Internet and Online Business

 

                      Unit Exam

 

 

 

Part III           Management: Empowering People to Achieve Business Objectives

 

                        8.   Management, Leadership, and the Internal Organization

 

                        9.   Human Resource Management and Motivation, and Labor-Management Relations

 

                      10.   Improving Performance through Empowerment, Teamwork, and Communication

 

                      11.   Productions and Operations Management

 

                      Unit Exam

 

 

 

Part IV           Marketing Management

 

 

                      12.   Customer-Driven Marketing              

 

                      13.   Product and Distribution Strategies    

 

                      14.   Promotion and Pricing Strategies       

 

                      Unit Exam

 

 

 

Part V            Managing Technology and Information

 

                      15.   Using Technology to Manage Information

 

                      16.   Understanding Accounting and Financial Statements

 

                      Unit Exam

 

 

 

Part VI           Managing Financial Resources

 

 

                      17.   Financial Management and Institutions

 

 

                      18.   Financing and Investing through Securities Markets

 

 

                      Appendix A        Risk Management and Insurance

 

                      Appendix B        A Guide to Your Personal Finances

 

                      Appendix C        Developing a Business Plan

 

                      Unit Exam

 

                      Class Review and Summary

 

 

 

 

Method of Instruction:

Emphasis is placed upon class participation in discussion of assigned reading, quizzes, exams, and class presentations.

 

Evaluation:

Grades will be determined on the following basis:

 

1.  Class Attendance and Participation        

   100

2.  Class Presentation                           

   100

3.  Web Tutor Chapter Quizzes and Unit Exams  

1,359

 

1,559 points

 

 

                                                                                          

Final grades:

 

 

GRADE

 

GRADE POINT VALUE

PERCENT

A

4.0

95-100

A-

3.7

90-94

B+

3.3

87-89

B

3.0

83-86

B-

2.7

80-82

C+

2.3

77-79

C

2.0

73-76

C-

1.7

70-72

D+

1.3

67-69

D

1.

63-66

D-

.7

60-62

F

0

Below 59.44

 

W = Withdrawal up to the 13th week with Instructor consent.

 

Instructions for Class Presentations:  One class presentation is required during the semester to include research on the Web, selection of a topic, presentation to the class, and submitting a summary of the presentation in the WebCampus dropbox.

     

Periodicals and Magazines:

      Wall Street Journal                                                    Advertising Age

      Sales and Marketing Management                            Business Week

 

Policy of Academic Integrity:

GBC subscribes to the traditional policy of academic integrity:  Students are expected be honest.  That means that students are expected to do their own work.  In work that utilizes sources written by others, those sources must be given credit for exact words and ideas.  Students who plagiarize (copy the work of others and pass it off as their own.) are violating the standards of intellectual honesty and are subject to punishments ranging from failing the assignment to dismissal from the institution.  Students who assist other students to cheat or plagiarize are subject to the same disciplinary measures. See page 27 - 31 of the GBC General Catalog 2005 – 2007.  For additional information read the article on plagiarism at the end of this syllabus. 

 

Consultation:

Any student needing assistance beyond the classroom should consult with the instructor for an appropriate time.

 

The instructor reserves the right to modify the course requirements, assignments, grading procedures, and other related policies as circumstances may dictate.

 

Course Adaptations:  If you need any course adaptations based on physical or emotional concerns, or if you need any special assistance in case of building evacuations/emergencies, please let me now at your earliest convenience.